Social and Cultural Factors in Health Behavior

Social and Cultural Factors in Health Behavior
Humans are social creatures that in their lives cannot live alone so as to form a unity of life called society. With this definition, it turns out that the understanding of society is still felt broad and abstract, so to be more concrete, there are several elements of society, elements of society are grouped into 2 parts, namely (References from Influencing Socio Cultural Factors Illness Behaviour Among Undergraduates);
Social unity; is a form and arrangement of individual units that interact with people's lives.
Social link; is a set of norms of all levels that revolve around a basic need in community life. These norms provide guidelines for the behavior of someone who lives in society.
Along with the development of science and technology that many bring changes to human life both in terms of changes in lifestyle and social order, including in the field of health which is often confronted in a matter that is directly related to the norms and culture adopted by the people who live in a certain place .

In a world that consists of various ethnics certainly has a lot of culture in society. Sometimes, the culture of one ethnic group with another ethnicity can differ greatly. This causes a positive culture, can be considered a negative culture in other ethnicities. So it is not surprising that health problems in the World are so complex.
One factor that determines the condition of public health is the behavior of public health itself. Where the process of formation of this behavior is influenced by several factors. One of them is socio-cultural factors, if these factors have been embedded and internalized in the life and activities of the community there is a tendency to change the behavior that has been formed is difficult to do.

For that reason, to overcome and understand a health problem requires adequate knowledge of the basic culture and culture of an area. So that in disseminating health to the wider community can be more directed, the implication is an increase in the degree of public health.
Socio-cultural influences in society provide an important role in achieving the highest degree of health. Socio-cultural development in society is a sign that the community in an area has experienced a change in the thought process. Social and cultural changes can have both positive and negative impacts.

The relationship between culture and health is very closely related and as one example a simple village community can survive by means of certain medications in accordance with their traditions. Culture or culture can shape habits and responses to health and disease in all societies regardless of their level.
That is why it is important for health workers to not only promote health, but also make them understand about the process of occurrence of an illness and how to correct beliefs or cultures that are adhered to with health.

Individual and community understanding in understanding "Socio-Cultural Aspects Affecting Behavior and Health Status" is very minimal even though in the developing times in this country there are already enough intermediaries to convey information. For individuals who know the impact or understanding of the importance of "Socio-Cultural Aspects Affecting Behavior and Health Status" as a whole but do not pay attention directly to the consequences, they tend to be indifferent and always feel sorry when knowing that the importance of "Socio-Cultural Aspects Affecting Behavior And health status ".

Behavioral Execution Process
Rogers research (1974) reveals that before people adopt new behaviors (new behaviors), in that person a sequential process occurs, ie.
1. Awareness (awareness), namely the person realizes in the sense of knowing the setimulus (object) first
2. Interest, namely people begin to be attracted to the stimulus
3. Evaluation (weighing whether or not the stimulus is good for him). This means that the respondent's attitude is better
4. Trial, people have started trying new behaviors
5. Adoption, the subject has behaved recently in accordance with his knowledge, awareness, and attitude to the stimulus

If the acceptance of new behavior or adoption of behavior through a process like this is based on knowledge, awareness, and a positive attitude then the behavior will become habit or long lasting. Notoatmodjo, 2003 p. 122
Socio-cultural values are the cultural heritage of the country's ancestors which have been successfully preserved to become historical records. through a process of struggle for thousands of years of human life against nature and against various threats, formed a culture that follows the appropriate development in the situation and place where the culture is developing.

So socio-cultural values are not just there, but there is a chronological record, for example Japan, which supposedly many ancestors came from "pirates", making Japanese culture appear "bushido". (knighthood)
social and cultural relations are very close to the state, because in the international world, there is an "assessment". for example, if a country has been labeled a "terrorist state", then its future will end. Who wants to "deal" with terrorists who don't know "humanity"?
The world has had a bad record. including the May events, the Bali bombing, etc ... so the original culture has been shifted by the bad image of these bad events because of the influence of Arab culture or western culture that imports and tries to erase the local culture.

Culture that influences health
In HL Blum's theory of health status, several factors that influence health status are explained, including: the environment consisting of the physical, socio-cultural, economic, behavioral, hereditary, and health care environment. Furthermore Blum also explained, that the socio-cultural environment It not only affects health status, but also affects health behavior.
As we know that the world community consists of many ethnic groups who have diverse cultural backgrounds. The cultural environment greatly affects the behavior of people who have that culture, so that with diverse cultures, it causes variations in human behavior in all respects, including in health behavior .

With these problems, health workers who provide health services to the community with diverse cultural backgrounds, need to know the culture and the community it serves, so that the health services provided to the community will provide optimal results, namely improving public health.
Human is a social creature that in life cannot live alone so it forms a unity of life called society. With this definition, it turns out that the understanding of society is still felt broad and abstract so that to be more concrete there are several elements of society, elements of society are grouped into 2 parts namely: social and social institutions. Social unity is a form and arrangement of individual units that interact with people's lives. Meanwhile, what is meant by social institutions is a set of norms from all levels that revolve around a basic need in people's lives. These norms provide Guidelines for the behavior of someone who lives in society.